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Simon asked us to create a film to support the launch of a brand new online destination for their range of Premium Outlets. The challenge was to highlight the benefit of the Ecommerce experience while still providing the luxury style signature to the group.

 

In partnership with Spring Studios, DBA provided full-service motion support to Simon with film direction and post production. The motion campaign took on a dynamic, TVC quality approach to the editorial imagery combined with a elegant animation style to highlight the innovative online experience Simon had developed for its premium outlet customers.

 
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In addition to the model-driven imagery of the Simon campaign film, DBA also crafted a variety of product focused motion content featuring accessories, bags, and shoes. Sharing the same style and treatment of the campaign film, the additional content took on a moving still-life approach to creating bite-sized moments for Digital & Social.

 
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SERVICES PROVIDED: Film, Content, and Post Production