To support their Fall campaign launch, Michael Kors commissioned us to create a series of images that featured new accessories in a location signature to the brand and season. New York City’s Upper East Side.
With the focus of supporting a forthcoming campaign, DBA produced a collection of photographs inspired by the heritage of New York street photography and provided the brand with accessible, product-focused creative for a variety of their content needs. The series of images features the energy and style of the Upper East Side not only as seasonal backdrop—but as a character itself.
In addition to product focused still-life and model imagery, a curated selection of street photography was also produced to spotlight unique moments, textures, and details of an iconic New York City neighborhood. The commissioned imagery DBA created was used in applications as varied as digital communications to collaged wallpaper in-store at several locations nationwide.
SERVICES PROVIDED: Content, Production, and Retouching
