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For the holiday season, Marc Jacobs Fragrances commissioned us to create a Digital & Social Campaign to feature the entire line of Marc Jacobs Daisy scents. The challenge was to transport the established identity of Marc Jacobs Daisy to a more seasonal setting—and to make it shiny.

The answer was simple. DBA would throw Marc Jacobs Daisy the best holiday party ever. Beginning with visual cues from the limited-edition gift sets, we created a campaign that captured all the shine, glitter, and color of the season in a nostalgic and dreamy DIY celebration. A full-service, multi-media approach enabled us to craft a variety of content all while honoring the sprit and mood of established Marc Jacobs Daisy advertising.

 
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In the spirit of Marc Jacobs Daisy, the heart of the campaign is a youthful and dreamy holiday film supported by a variety of still-life and model photography. By focusing on hero moments for each unique Daisy scent, DBA was able to provide a curated range of imagery for Web, Instagram, and Digital Advertising with consistent style and storytelling.

 
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With our full-service approach, DBA was able to provide Marc Jacobs Fragrances with end-to-end Creative Production and Art Direction—and the opportunity, for the first time, to animate Daisy beyond it’s traditional advertising position.

 
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SERVICES PROVIDED: Creative Direction, Film, Content, and Post Production.